Duration / Impressions:
10 days / 15,000 imp.
Date:
June 2017
Payback Period:
21 days
Category:
Product Sample
ROAS:
20%+ in 21 days
Brand:
Melinda's Hot Sauce
Immediate Sales Lift:
564 units / $4,500
Retailer:
Bespoke Post
We have run four campaigns for Melinda's, including several through Bespoke Post with different Melinda's sauces.
Most recently, we distributed Melinda's Chipotle Ketchup samples in Bespoke Post's Burger Box. Bespoke Post's clientele of savvy, hardworking family men who appreciate quality have loved Melinda's sauces, and Bespoke even began merchandising some of Melinda's products.
A marketing insert was included as well, containing recipes to be used with the Melinda's Ketchup. They were on theme with the box, on brand for Bespoke, and amplified the sample within the box.
MELINDA'S HOT SAUCE Case Study
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